play_arrowItch Radio – Dedicated to Hip Hop

Japanese rapper Awich brings together Okinawan culture, martial arts imagery and international hip-hop on her latest video, “Wax On Wax Off”.
The track features A$AP Ferg and Lupe Fiasco, with production from RZA, bringing together three major names from different corners of hip-hop.
The collaboration also connects Awich’s own musical identity with the influence of Wu-Tang Clan. The result is a track that looks back to classic hip-hop while giving the rapper space to represent where she comes from.

The video for “Wax On Wax Off” draws on martial arts cinema and Japanese cultural imagery, Awich brings that influence into a visual world that feels both playful and cinematic.
The karate-inspired aesthetic also ties into the song’s wider connection with classic martial arts films. Meanwhile, Awich’s presence keeps the focus firmly on her own identity and the culture that shapes her music.
Born Akiko Urasaki, Awich grew up in Okinawa before later spending time in the United States. That experience helped shape her relationship with hip-hop and influenced the direction of her career.
Her music often reflects the different cultures that have shaped her life. Okinawa remains an important part of her identity, while her international experiences have helped her connect with audiences far beyond Japan.
That balance is also part of what makes “Wax On Wax Off” interesting. The track brings together Awich’s perspective with two established American rappers, while RZA’s production adds another link to the history of hip-hop that influences the record.

Awich has built a reputation as one of the most distinctive voices in Japan’s hip-hop scene. Her work brings together rap, fashion and visual storytelling, while her Okinawan background remains central to her artistic identity.
“Wax On Wax Off” continues that approach. The collaboration with A$AP Ferg and Lupe Fiasco gives the track an international reach, but Awich remains at the centre of the record.
Rather than simply stepping into an existing hip-hop world, she brings her own history and perspective with her.
Follow Awich on Instagram
Written by: CB
A$AP Ferg Awich Japanese Hip Hop Lupe Fiasco Rza Wax On Wax Off